Jim Fisher is an Associate Professor of Marketing at Saint Louis University, where he also serves as the Shaughnessy Fellow at the Emerson Center for Business Ethics. He did his undergraduate work at the University of Illinois (A.B. '75), received his Masters from Yale University (M.Div. '78), and returned to the University of Illinois for his doctoral studies, receiving that degree in 1988.

 

At Saint Louis University, Dr. Fisher's teaching responsibilities have focused in the area of marketing management, buyer behavior, and marketing research. Dr. Fisher's past research has primarily focused on the application of marketing research to the tasks of marketing management. His published research has focused on household spending patterns and social class influences on buyer behavior. He has consulted with a wide variety of businesses and organizations, primarily on projects involving the use of survey research to measure customer satisfaction. He has also worked in the areas of financial services, telecommunication, and the leisure and hospitality industry. His consulting in the area of business ethics has involved ethics training and ethics audits for business firms as well as expert testimony in the area of professional and organizational ethics.  He is a co-author of McMahon's Club Trends™ quarterly research publication which provides in-depth analysis on the major issues affecting the private club industry.

 

A sample of Dr. Fisher’s own writings on business issues are available at http://ecbe.slu.edu/ontheissues.html.