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HOME > Club Trends
McMahon's Club Trends™
Interactive Research on Issues Affecting Private Clubs
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About Club Trends™
Over the years we have seen many newsletter and monthly reports written about a variety of issues facing clubs, managers, Boards and members. We have even written our share on these issues. Our concern is that we find no in-depth analysis or research on the various challenges facing clubs. In addition, more and more self-appointed experts from hotel/resort executives are telling us how they think truly private clubs should be run. Most of these viewpoints only see private clubs through golfers’ eyes.
Thus, we at McMahon Group decided to do something and to utilize our significant survey research and consulting experience from over 26 years of service to private clubs of all types. In McMahon's Club Trends™, we are providing an in-depth, research publication patterned after the Harvard Business Review.
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Subscriber Benefits:
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Future Topics to be Covered:
DO YOU HAVE AN IDEA FOR A FUTURE TOPIC? E-MAIL Bill McMahon, Jr. your idea. |
Club Trends™ Education Team
What Club Executives Are Saying About Club Trends™
"I wanted to compliment the McMahon team for the thoroughness of the Club Trends™ report. It is so well done and I find the information very helpful."
Brian Kroh, CCM, ECM
John's Island Club
Vero Beach, Florida
“Your recent publication of McMahon Club Trends™ was superb. Each Board member and Senior staff member received a copy as mandatory reading.”
Henry F. Marburger, CCM
General Manager
Augusta
Country Club
"I just wanted to let you know that I am very much enjoying the Membership Attraction report - I've read it several times and keep finding new nuggets to consider. The webinar was an excellent summary and I found it interesting to hear what some of the other clubs were experiencing."
Janis Ostling
General Manager
Vancouver Lawn Tennis and Badminton Club
“My compliments to the McMahon Team! Your recent articles are very much appreciated as we focus on the economic realities facing all clubs.”
John Manley, CCM, CCE
Portland
Golf Club
“I shared the Membership Attraction issue with the Club President. He really enjoyed the issue! It is one of the best all encompassing publications we have seen! Spot on!"
David Webb
General Manager
Corral de Tierra Country Club
"Applause! Applause! I just finished reading the recent edition of McMahon’s Club Trends™. Very well done and I will say right on track. I was very impressed with your first edition and wanted you to know that our management staff, Board and membership committee’s key focus this year has been member retention. I was thrilled to say that on the front page of your magazine. Attracting new members is a challenge but member retention is important because “they are already here!” Give them what they want, service them above and beyond and they will stay. We must not lose focus of this. Once again, great articles.”
Kevin Donovan
General Manager
Hallbrook Country Club
“I just read your new Club Trends™ publication and thought it was very well done. I would like to share this with my fellow Board members.”
Joe Fallon
Board Member
“This membership piece is awesome and spot-on from where I'm sitting. Thank you for your company and great work.”
Jim Butler, CCM
General Manager
Grey Oaks Country Club