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HOME > Club Trends
McMahon's Club Trends™
Interactive Research on Issues Affecting Private Clubs
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Current Issue on Facilities
 Annual Subscriber Benefits:
What is Club Trends™?
Over the years, we have written on many different topics affecting the club industry in many different publications. We decided to bring all of our available research and data and develop in-depth reports on those topics that are important to the future success of our industry.
Our Trends team consists of Jim Fisher, Ph.D., Paul Boughton, Ph.D., Bill McMahon, Sr., Frank Vain and Bill McMahon Jr.
Testimonials
"Your Club Trends™ is one publication that I get excited about reading out of all the myriad of journals and magazines on my desk....Trends is the most thoroughly researched and data driven publication-series I have seen on important issues. It all goes to trust and confidence in the McMahon name. Trends has instant credibility and, rightfully so, has a powerful influence on Board strategic thinking."
- Ted Gillary, CCM, ECM
General Manager
Detroit Athletic Club (Detroit, MI) "Having been in the club management profession for 25 years...I can sincerely say that the McMahon Club Trends publication is by far the best piece of information available in 'clubdom'. It exemplifies the necessary information that all of us require in these trying times...My Board, management and committee system use it as a benchmark standard for which we direct our club."
- David Pendy, CCM
General Manager/COO
Sunset Country Club (St. Louis, MO)
"I wanted to compliment the McMahon team for the thoroughness of the Club Trends™ report. It is so well done and I find the information very helpful."
- Brian Kroh, CCM, ECM
General Manager
John's Island Club (Vero Beach, FL)
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    Upcoming Editions:
Club Leadership (9/2010) 2010 Year End Summary Trends & Outlook (12/2010) Membership (3/2011) Best Practices in Clubs (6/2011) If you have any suggestions for future topics you would like to see featured in Club Trends, please contact Bill McMahon, Jr.
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