After assisting thousands of clubs with countless member surveys representing over one million members and spouses, we are finally able to address the most chronic issue facing clubs, dining. It's not that club dining is bad; it is just many times a missed opportunity. A missed opportunity to significantly drive "very high, member satisfaction". Our survey research shows that dining is almost always the most important club activity to members. This is why we are helping management and culinary teams address this with a nuts and bolts or should we say food and beverage approach. |
We identify what members want and then help them achieve it. Sounds simple, but we know that some of the simplest things are the most difficult to achieve.
For more information on the five basic steps of the McMahon Dining Enhancement Program, click here.
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